"More Than What's in Rooh Afza": Bribery & Lies Behind the Iconic Beverage?
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Popular drink Rooh Afza, known for its "nutritional" claims and halal certification, and enjoyed by many in India and beyond, is facing serious accusations in Bangladesh for alleged false advertising and offering bribes to cover up the issue.
The controversy starts from Dhaka South City Corporation(DSCC's) market sampling and testing, revealing disagreement with advertised ingredients. Reports also suggest Hamdard offered bribes to suppress the findings.
Look into the matter:
Claims:
Rooh Afza is advertised as a "nutritional drink" containing 13 herbs, 36 fruit juices, and flower extracts, promoting its ability to regulate water levels in the body.
DSCC Findings:
The DSCC claims these ingredients are non-existent and raised concerns about potential health risks, especially for diabetics.
Bribery Allegations:
A report alleges Hamdard offered bribes to DSCC officials to suppress the findings. The corporation filed complaints with relevant authorities.
Previous Case:
In 2018, Dhaka city corporation fined Hamdard for similar offenses, but the fine was refunded on appeal. The DSCC is now appealing the refund.
Legal Action:
DSCC filed complaints with anti-corruption and food authorities. They are appealing a court order that refunded a fine paid by Hamdard in a previous case.
Company Response:
Hamdard's managing director issued an apology for "false promotion," but the company has not commented on the bribery allegations.
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Concerns:
Consumer Misinformation:
The alleged false claims about ingredients and health benefits could mislead consumers.
Public Health Risks:
The DSCC's concerns about potential health risks, particularly for diabetics, require further investigation.
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